Taste the winner before you stock it.

Yes. Six cans of Lust For Life IPA delivered to your business, free, including delivery. One per business, for Fine Food Digest readers, while stocks last.

It took two gold stars at the Great Taste Awards 2026, the most of any alcohol free beer. In The Telegraph Taste Test, Melissa Cole scored it five out of five and said “They’ve nailed it. Most people would not be able to tell it’s not a 4% pale ale.”

It is brewed at 0.5% from the start rather than having the alcohol taken out, which is why the body and the hop character survive into the glass.

Because describing it does not work. Every alcohol free beer says the same things on the label, and the only thing that settles it is opening one. Once people try it, 73% buy it again, so the sample does the selling.

Claim before 2pm on a working day and it goes out for next working day delivery, tracked end to end.

Email jonathan@brulobeer.com with your business details and he will set you up with trade pricing, or point you to the right wholesaler for your area. Trade cases are 24 x 330ml.

BRULO was founded by James Brown, who founded Beer52. It is backed by Alex Carlton and Andrew King, founders of Funkin, and Logan Plant, founder of Beavertown. Everything we make is brewed at alcohol free strength.

BRULO Great Taste free 6-pack campaign for Fine Food Digest readers

1. The offer. BRULO (trading name of Coast Beer Co Limited, company number SC617414, registered at 5 South Charlotte Street, Edinburgh EH2 4AN) is offering a complimentary 6-pack of Lust For Life IPA (6 x 330ml cans, 0.5% ABV) including free UK mainland delivery to eligible UK trade customers during the campaign period.
2. Eligibility. Strictly limited to UK trade businesses, including independent retailers, delicatessens, farm shops, food halls, garden centres, distributors, wholesalers, importers and licensed on-trade venues. Claimants must be aged 18 or over and claiming on behalf of a trade business with a valid business email address and trading address. Not open to consumers, or to employees of BRULO, their affiliates, or members of their immediate households. One claim per business.
3. Campaign period. The offer opens on the date of the Fine Food Digest newsletter feature and runs until BRULO elects to close it, or stock is exhausted, whichever occurs first. BRULO reserves the right to close the offer at any time without prior notice.
4. Claim process. Complete the verification form (business email, trading name, delivery postcode and business type) and accept these terms. The 6-pack is then added to cart at no cost, including delivery.
5. Verification. BRULO reserves the right to review claims prior to dispatch and to verify trade status. Claims containing incomplete, inaccurate, fabricated or non-trade details may be cancelled at BRULO's sole discretion without notice.
6. Intended use. Provided for professional trade purposes including range review, staff tasting and in-store sampling. Redistribution to consumers outside the claimant's own premises, or resale via online or third-party marketplaces, is prohibited.
7. Delivery. UK mainland addresses only. Claims verified before 2pm on a working day are dispatched for next working day delivery. We cannot deliver to BFPO, the Channel Islands, the Isle of Man or Northern Ireland under this promotion. Claimants must be available to accept delivery; redelivery charges following failed attempts are not covered by BRULO.
8. Limit. One 6-pack per business. Duplicate or suspected fraudulent claims will be removed at BRULO's sole discretion.
9. No cash alternative. Non-transferable and not exchangeable for other BRULO products.
10. Data. Personal data collected via this page is processed in accordance with BRULO's privacy policy, to verify eligibility, fulfil the offer, and contact you about relevant trade opportunities.
11. Marketing consent. By claiming, you agree that BRULO may contact you with occasional trade updates, new product information and commercial opportunities relevant to your business. You may opt out at any time.
12. Liability. BRULO is not liable for any loss, damage or disappointment arising from inability to claim, delay or failure in delivery, product availability, or any other matter arising from participation, save for liability that cannot lawfully be excluded.
13. Changes. BRULO may amend, suspend or withdraw this offer at any time without notice for operational, legal or stock availability reasons.
14. Governing law. Governed by the laws of Scotland, subject to the exclusive jurisdiction of the Scottish courts.
15. Contact. jonathan@brulobeer.com.

Promoter: Coast Beer Co Limited, 5 South Charlotte Street, Edinburgh EH2 4AN. Registered in Scotland, SC617414. BRULO® is a registered trade mark of Coast Beer Co Limited.