Our Story
Founded in 2019 by James Brown (right). We set out to make great tasting beer that doesn’t hold you back. Raising the bar and pushing forward with our vision of having awesome alcohol free beer available in all our favourite places.
We launched with a simple promise to only produce beer that we love. No excuses. Using all natural ingredients, innovative yeast cultures and modern brewing techniques we brew beers that are always alcohol free, vegan and delicious
As an independent brewery we're free to experiment, push the boundaries and that’s exactly what we do. With new unique offerings available each year, we pride ourselves on the diversity and range of beer that we produce.
We believe that design plays a key role in the experience of craft beer and that’s no different for us just because our beers are non-alcoholic.
Our designer James Ockelford, was looking at 1960’s Japanese poster design when he came across the eye. After doing some further research he came across an abundance of eye icons all over the world. They are used everywhere but had never been seen on beer - so we figured it was time to change that.
The wide open eye represents being fully awakened - present - sober. We like the idea of the eye looking to the future. A modernist gesture.
Since launching our first beers we've made waves with bold new releases such as our Single Hop Series, Double Dry Hop Series and collaborations as we look to keep innovating, educating and creating change.
We are proud to have won several prestigious awards for our beers, had great reviews in the press and even featured on TV.
Our small but mighty team has continued to grow as has the demand for quality alcohol free beers. Our beers are widely available in supermarkets, independent stores, venues and pubs throughout the UK and exported to 16 different countries. Come and join us on our adventure.
Beer For The Modern World®