Our Story

Founded in 2019 by James Brown (far right), we embarked on a mission to craft exceptional beer that never holds you back. Our goal? To raise the standard and push the boundaries of alcohol free beer, ensuring its available in all our favourite places.

We launched with a simple, unwavering promise: to brew only the beer we love, with no compromises. Using all-natural ingredients, innovative yeast cultures, and modern brewing techniques, we create beers that are always alcohol free, vegan, and bursting with flavour.

As an independent brewery, we thrive on the freedom to experiment and innovate. Every year, we introduce unique offerings that reflect our commitment to diversity and creativity in brewing.

We believe that design plays a crucial role in the craft beer experience, and that holds true even for our alcohol free beers. Our designer, James Ockelford, drew inspiration from 1960s Japanese poster art when he discovered the symbol of the eye. After further research, he found this powerful icon represented across many cultures, yet had never been used on beer. So, we decided to change that.

The wide-open eye symbolizes being fully awake, present, and sober—an emblem of looking ahead with clarity. It’s a modernist nod to the future.

Since launching our first beers, we've made waves with bold new releases, including our Single Hop and Double Dry Hop Series, as well as exciting collaborations. We never stop innovating, educating, and driving change in the world of alcohol free brewing. In April 2024, we launched our Bitcoin Treasury, becoming the world's first Bitcoin treasury brewery. A nod to the future and that we value the time we have on this earth. After all, nobody should have to work for what another person can print out of thin air.

We’re proud to have earned several prestigious awards, glowing press reviews, and even TV features. Our small but mighty team continues to grow, as does the demand for quality alcohol free beer and Bitcoin. Today, our beers are widely available in supermarkets, independent stores, venues, and pubs across the UK, and we export to 16 countries.

Our Bitcoin Treasury Policy

  • Launched April 2024.
  • 100% of our net profits used to acquire Bitcoin.
  • We accept Bitcoin as payment for our beers and retain on our balance sheet.
  • We acquire and hold Bitcoin as our strategic reserve asset.

Beer For The Modern World®