Our Story
A lifetime in beer.
Crafted into every drop.
BRULO exists because one of craft beer’s most experienced palates decided alcohol free beer wasn’t good enough. So he set out to fix it.
Years travelling the world, obsessed with great beer.
James built Beer52 into the world’s largest craft beer community. Over 200,000 members, united by a love of proper beer. He curated and tasted thousands of the best craft beers on the planet. Beer, quite literally, runs through his veins.
Then he tried to find an alcohol free beer he’d actually want to drink. And couldn’t.
So he brewed one. Then another. Then hundreds. Every recipe pushed, pulled, and dialled in for balance, drinkability, and flavour until BRULO stood shoulder to shoulder with the best full-strength craft beers in the world.
Not as a substitute. As the real thing.
We’re a craft brewery.
That’s the whole point.
BRULO is not a wellness brand that happens to make beer. It’s a craft brewery that makes exceptional beer at alcohol free strength. The difference matters. Every decision, from grain to glass, is led by flavour and craft. Not by category convention.
You won’t find “natural flavourings” or shortcuts in our beers. We use quality ingredients, innovative yeast cultures, and modern brewing techniques. We only brew beer we’d drink ourselves. If it doesn’t clear that bar, it doesn’t leave the brewery.
The Rolls-Royce of Alcohol-Free Beer
The Guardian
Rate
Built by James
Before Launch
Made for people who move.
Early starts. Big days. Big nights. And the hard-earned rituals in between. BRULO is for people who love the craft and culture of beer but want to show up sharp for the morning run, the working week, the things that matter.
They don’t see moderation as giving something up. They see it as having better taste, in every sense.
Wide open.
Our designer, James Ockelford, drew inspiration from 1960s Japanese poster art when he found the symbol of the eye. An ancient, cross-cultural icon that had never appeared on beer. Until now.
It stands for clarity. For being fully present. A modernist nod to the future of beer.
The right places, for the right people.
You’ll find BRULO in Tier 1 gastro pubs, premium retailers, and the places where performance-minded communities gather. Padel courts, cycling hubs, trail festivals, golf clubs. We’re not chasing every shelf and every tap. We show up where it counts and let the beer do the rest.