Alcohol free beer has a reputation. We're here to ruin it.

Rated first of ten on Untappd. A full case, on us, for £8.99 P&P.

Great Taste 2026, one gold star Great Taste 2026, two gold stars
1st/10
on Untappd
4.8/5
on Trustpilot
5/5
Blind Taste Test
— The Telegraph
1Your taste2Your caseDone

Let's build your case

What do you usually drink?

Lust For Life IPA
7 Hop 7 Grain IPA
King For A Day NEIPA
Highway To Helles Lager
Cascadian Tides Stout
Five Fruit Gose

One of these is about to become your regular

Pick your usual

Or type something else

Take your pick

Take your pick. It's free.

Free casejust £8.99 P&P
Discovery Mixed Case (Free Trial)

Discovery Mixed Case

A bit of everything. Twelve cans across the range, including Lust For Life, the one rated first.

★★★★★198 reviews

£8.99worth £26.99You save £18

Then £24.98 a case, delivered free. £2.08 a can, or £1.81 a can on a 24. Cancel anytime.

Send me this case
Love it or your money back

Inside the case

Lust For Life IPA×2
7 Hop 7 Grain IPA×3
Highway To Helles Lager×2
King For A Day NEIPA×3
Cascadian Tides Stout×1
Five Fruit Gose×1

All killer, no filler. 12 cans · 330ml · Alcohol free

Free casejust £8.99 P&P
IPA Mixed Case (Free Trial)

IPA Mixed Case

For the hop heads. Twelve IPAs, including Lust For Life, the one rated first.

★★★★★173 reviews

£8.99worth £26.99You save £18

Then £24.98 a case, delivered free. £2.08 a can, or £1.81 a can on a 24. Cancel anytime.

Send me this case
Love it or your money back

Inside the case

King For A Day NEIPA×4
Lust For Life IPA×4
7 Hop 7 Grain IPA×4

All killer, no filler. 12 cans · 330ml · Alcohol free

Or go all in on one beer
Free casejust £8.99 P&P
Lust For Life IPA

Lust For Life IPA

Tropical and juicy with a soft, bitter finish. Our flagship.

£8.99worth £26.99You save £18

Then £24.98 a case, delivered free. £2.08 a can, or £1.81 a can on a 24. Cancel anytime.

Send me this case
Love it or your money back

Inside the case

Lust For Life IPA×12

All killer, no filler. 12 cans · 330ml · Alcohol free

Free casejust £8.99 P&P
7 Hop 7 Grain IPA

7 Hop 7 Grain IPA

Resinous, piney and properly bitter. Built for hop chasers.

£8.99worth £26.99You save £18

Then £24.98 a case, delivered free. £2.08 a can, or £1.81 a can on a 24. Cancel anytime.

Send me this case
Love it or your money back

Inside the case

7 Hop 7 Grain IPA×12

All killer, no filler. 12 cans · 330ml · Alcohol free

Free casejust £8.99 P&P
King For A Day NEIPA

King For A Day NEIPA

Soft, hazy and bursting with juice. Low bitterness, big flavour.

£8.99worth £26.99You save £18

Then £24.98 a case, delivered free. £2.08 a can, or £1.81 a can on a 24. Cancel anytime.

Send me this case
Love it or your money back

Inside the case

King For A Day NEIPA×12

All killer, no filler. 12 cans · 330ml · Alcohol free

Free casejust £8.99 P&P
Highway To Helles Lager

Highway To Helles Lager

Crisp, clean and crushable. A classic German style lager.

£8.99worth £26.99You save £18

Then £24.98 a case, delivered free. £2.08 a can, or £1.81 a can on a 24. Cancel anytime.

Send me this case
Love it or your money back

Inside the case

Highway To Helles Lager×12

All killer, no filler. 12 cans · 330ml · Alcohol free

Free casejust £8.99 P&P
Cascadian Tides Stout

Cascadian Tides Stout

Smooth and roasty, with chocolate and coffee depth.

£8.99worth £26.99You save £18

Then £24.98 a case, delivered free. £2.08 a can, or £1.81 a can on a 24. Cancel anytime.

Send me this case
Love it or your money back

Inside the case

Cascadian Tides Stout×12

All killer, no filler. 12 cans · 330ml · Alcohol free

Free casejust £8.99 P&P
Five Fruit Gose

Five Fruit Gose

Tart, fruity and refreshing. Five fruits, lightly sour and easy going.

£8.99worth £26.99You save £18

Then £24.98 a case, delivered free. £2.08 a can, or £1.81 a can on a 24. Cancel anytime.

Send me this case
Love it or your money back

Inside the case

Five Fruit Gose×12

All killer, no filler. 12 cans · 330ml · Alcohol free

£1.81A canOur lowest price, guaranteed
Free deliveryOrder by 2pm for next working day
£100+In free giftsFree beer, merch and more
Skip, swap, cancelTwo taps in your account

Ten supermarket alcohol free beers, ranked by the people who drink them.

Untappd is the world's biggest beer rating app. These are its global averages, out of 5.

Lust For Life IPA1
Guinness 0.02
Erdinger Alkoholfrei3
Lucky Saint4
Punk AF5
Peroni Nastro Azzurro 0.06
Stella Artois 0.07
Corona Cero8
Heineken 0.09
Beck's Blue10
1
Lust For Life IPA
We're here to ruin it.
Untappd rating
out of 5
3.41
2
Guinness 0.0
3.23
3
Erdinger Alkoholfrei
2.93
4
Lucky Saint
2.91
5
Punk AF
2.88
6
Peroni Nastro Azzurro 0.0
2.79
7
Stella Artois 0.0
2.77
8
Corona Cero
2.74
9
Heineken 0.0
2.48
10
Beck's Blue
2.39

Lust For Life IPA is in every case on this page. Choose your case

Untappd global average ratings to two decimal places, captured 11 September 2026. Every beer shown has more than 8,000 ratings and is stocked in UK supermarkets.

“The Rolls-Royce of Alcohol Free Beer”

The Guardian

“They've nailed it. Most people would not be able to tell it's not a 4% pale ale”

Melissa Cole, The Telegraph · 5/5

The Guardian Sunday Brunch BBC The Telegraph

The Second Can Test

Our regulars grade us on one thing: do you open another?

★★★★★
“I thought the bartender had given me the wrong thing, an alcoholic beer. He hadn't. Been a fan ever since.”Zoe · Verified Trustpilot review
★★★★★
“My go to alcohol free beer, and often my beer of choice at home regardless.”Christopher D. · Verified Trustpilot review

“Most people would not be able to tell it's not a 4% pale ale”— Melissa Cole, leading beer expert, The Telegraph, 5/5

How it works

Three steps, no catch

01

Today

Twelve cans on us, dispatched today if you order by 2pm. You cover the £8.99 P&P.

02

Over a few weeks

Open them when you fancy one. Try them all and see what you think.

03

You decide

Another case in a month at £24.98, delivered free. £2.08 a can, or £1.81 a can on a 24. Manage it in two taps.

Subscriber gifts

£100 in extras

Six gifts in your first year. Added automatically, nothing to claim.

Gold Harmony GlassOrder 2Gold Harmony Glass
Six-pack of Lust For LifeOrder 3Six-pack of Lust For Life
Gold New York GlassOrder 4Gold New York Glass
The Regular's SocksOrder 6The Regular's Socks
Six-pack of Highway To HellesOrder 9Six-pack of Highway To Helles
A free case, on usOrder 12A free case, on us

“I started BRULO because I could not find an alcohol free beer I wanted a second one of. It's taken us years to crack, but this is it. Love it or your money back.”

James Brown, Founder

Questions people actually ask

Asked, answered.

Yes. The case is on us, you cover the £8.99 P&P. We do it because once you try BRULO you will get it. Melissa Cole reviewed us blind for The Telegraph and gave us five out of five. We will let the beer speak for itself.

Today you cover the £8.99 P&P. If you love the case, another arrives in a month at £24.98 with free delivery, which is £2.08 a can. Switch to a 24-pack in your account and it is £43.49, or £1.81 a can. If you do not want it, you cancel and that is that. No charge, no chasing.

Log in and tap cancel. It takes about ten seconds and there is no minimum number of cases. You can also pause or change the date if you just need a bit longer with the ones you have. Or email support@brulobeer.com and we will sort it.

No. In Europe, where we brew, 0.5% is classified as alcohol free. Plenty of things you eat every day carry higher trace amounts, including ripe fruit, fresh juice, bread and yoghurt.

Twelve cans of alcohol free craft beer, all 0.5%, brewed that way from the start rather than stripped back afterwards. The Discovery case mixes the full range. The IPA case is twelve double dry hopped IPAs. Each card above lists exactly what is inside.

Order by 2pm and your case is dispatched the same day, delivered next working day, tracked end to end. Every case after that ships free.

Your first case. On us.

Twelve cans, £8.99 P&P. Love it or your money back.

Free 12-pack, worth £26.99

£8.99 P&P · Then from £1.81 a can