Most alcohol free beer is an apology in a glass

Yes. Four of our award winning alcohol free beers, a luxury glass made with real gold, and a handpicked selection of gifts, delivered to your door completely free including delivery. No subscription, no hidden charges, no catch. This offer is exclusive to the National Pub & Bar Awards and is limited to one per business while stocks last.

In a 5/5 blind taste test for The Telegraph, Melissa Cole said "They've nailed it. Most people would not be able to tell it's not a 4% pale ale." We use innovative yeast cultures and modern brewing techniques to create beer that stands shoulder to shoulder with the best full strength craft beers. No shortcuts, no "natural flavourings."

We're so confident in the quality of our beer that we want to remove every barrier to trying it. With a 73% repeat purchase rate, once people taste BRULO they come back. Some of the hottest venues in the UK are already serving it, and as a sponsor of the National Pub & Bar Awards, we'd love yours to be next.

Your care package will be delivered the next working day. Simply claim your offer, confirm your trade details and we'll take care of the rest.

New trade accounts get 50% off their first case, plus six branded glasses on the house. BRULO is available through all major trade distributors including Inn Express, James Clay, Dayla Drinks, Biercraft, Dunns Food & Drink and Inverarity Morton. You can also order direct via Sellar or Eebria, or simply email will@brulobeer.com and he'll get you set up.

BRULO was founded by James Brown, the founder of Beer52 and one of craft beer's most experienced palates. It's backed by Alex Carlton and Andrew King (founders of Funkin) and Logan Plant (founder of Beavertown). The brewery makes premium beer exclusively at alcohol free strength.

We'd love to hear from you. Drop Will a note at will@brulobeer.com and he'll be happy to help with anything you need.

BRULO x National Pub & Bar Awards Free Care Package Campaign

1. The offer. BRULO (trading name of Coast Beer Co Limited, company number SC617414, registered at 65 Haymarket Terrace, Edinburgh EH12 5HD) is offering a complimentary care package containing four award winning alcohol free beers, one luxury glass made with real gold, and a handpicked selection of gifts, including free UK mainland delivery, to eligible UK trade customers during the campaign period.
2. Eligibility. This offer is strictly limited to UK licensed on-trade and off-trade businesses, including pubs, bars, restaurants, hotels, retailers and wholesalers. Claimants must be aged 18 or over and must be claiming on behalf of a trade business with a valid business email address and trading address. The offer is not open to consumers, or to employees of BRULO, their affiliates, or members of their immediate households. One claim is permitted per business.
3. Campaign period. The offer runs throughout the National Pub & Bar Awards campaign until BRULO elects to close it, or stock is exhausted, whichever occurs first. BRULO reserves the right to close the offer at any time without prior notice. Check this landing page for current availability.
4. Claim process. To claim, eligible customers must complete the verification form (business email, trading name, delivery postcode and business type) and accept these terms. The care package will then be automatically added to cart at no cost, including delivery.
5. Verification. BRULO reserves the right to review claims prior to dispatch and to verify the trade status of claimants. Claims containing incomplete, inaccurate, fabricated, or non-trade details may be cancelled at BRULO's sole discretion without notice and without refund entitlement (the offer is free of charge, no payment is taken).
6. Intended use. The free care package is provided for professional trade purposes including staff tasting, venue sampling, and resale within the claimant's licensed premises. Redistribution to consumers outside the claimant's trade premises, or resale via online or third-party marketplaces, is prohibited.
7. Delivery. Free care packages are delivered to UK mainland addresses only, typically the next working day and within 3 to 5 working days of a verified claim at the latest. BRULO cannot deliver to BFPO, Channel Islands, Isle of Man, or Northern Ireland under this promotion. Claimants must be available to accept delivery; redelivery charges following failed delivery attempts will not be covered by BRULO.
8. Limit. One care package per business. Duplicate or suspected fraudulent claims will be removed at BRULO's sole discretion.
9. No cash alternative. There is no cash alternative, and the offer is non-transferable and cannot be exchanged for other BRULO products.
10. Data. Personal data collected via this landing page is processed in accordance with BRULO's Privacy Policy, for the purpose of verifying eligibility, fulfilling the offer, and contacting you about relevant trade opportunities.
11. Marketing consent. By claiming, you agree that BRULO may contact you with occasional trade updates, new product information, and commercial opportunities relevant to your business. You may opt out at any time via the unsubscribe link in any marketing email.
12. Liability. BRULO is not liable for any loss, damage or disappointment arising from inability to claim, delay or failure in delivery, product availability, or any other matter arising from participation in this offer, save for liability that cannot lawfully be excluded.
13. Sponsorship. BRULO is a sponsor of the National Pub & Bar Awards 2026. This promotion is run solely by BRULO and is not administered, endorsed by, or associated with the awards organiser or any other sponsor.
14. Changes. BRULO reserves the right to amend, suspend, or withdraw this offer at any time without notice if required for operational, legal, or stock-availability reasons.
15. Governing law. These terms are governed by the laws of Scotland, and any dispute is subject to the exclusive jurisdiction of the Scottish courts.
16. Contact. Questions about the offer can be sent to will@brulobeer.com.

Promoter: Coast Beer Co Limited, 65 Haymarket Terrace, Edinburgh EH12 5HD. Registered in Scotland, SC617414. BRULO® is a registered trade mark of Coast Beer Co Limited.